MONO JAPAN is a celebration of contemporary Japanese craft and design. Once a year, MONO JAPAN presents a carefully curated selection of exceptional Japanese products and introduces its makers to the European audience at LLOYD HOTEL & CULTURAL EMBASSY in Amsterdam. We made campaign photos and a new website for MONO JAPAN. For campaign photos, we selected the objects to create a landscape of stories and imagination. Those stories come from DNA of the makers from Japan and we combined it with our imagination.
Campaign photo concept & Set Design: Kumi Hiroi, Web building: Jeroen Schippers, Project Management: Emi Tsutsushio, Sae Honda, Photography: Pim Leenen, MONO JAPAN director: Emiko Chujo