Documentarian Thomas Blom, designer Tijl Akkermans and project manager Hester Swaving realised that while we can hardly influence this development of technical innovation, we can make a difference by creating more awareness about it. The Mirror Room makes the subject of data and privacy tangible by confronting people with their own personal information. It focuses on physical and emotional information that you – as a person – are always sharing, whether you like/know it or not.